Interrobang’s rebranding, print design, and packaging design work for cosmetics manufacturer, Autumn Harp.

Interrobang rebranded Autumn Harp to help them better connect with their clients. The new brand was rolled out to stationery design, trend-driven presentations, packaging concepts, production quality packaging comps, displays, client gifts, and more.

Autumn Harp, a cosmetics R+D and manufacturing company, had grown from solely producing lip balm to developing and manufacturing trend-driven, high-performance color and efficacious skin-care products. They needed a new identity that reflected who they had become, and that was appropriately targeted to their key audiences. The company felt that their old branding was improperly targeted and holding them back but also felt connected to the heritage it embodied.

Interrobang worked closely with Autumn Harp’s marketing team and key leadership to gain an understanding of where and how their brand should evolve. The new brand retained characteristics of the previous branding while updating the overall look-and-feel. The result is a brand identity that is in alignment with their work and their clients’ interests and differentiates from the competition.

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Interrobang harnessed a deep understanding of our strengths as a company and our core values to refresh our total image. We’ve taken the industry by storm with the logo, website and presentation materials created by Interrobang. They allowed us to engage our fashion forward customers in dialogue that increased sales and the overall prestige of our brand. – Autumn Harp